Razan’s Journey to ITB Berlin: A Commitment to Growth in the Tourism Industry"

Before the official launch of Adore Jordan, our founder, Razan, was already laying the groundwork for success in the tourism industry. One of the key milestones on this journey was her participation in ITB Berlin, the world’s leading travel trade show. This event was a significant moment in Razan’s commitment to continually improving her knowledge and expertise in the tourism field—a dedication that remains at the heart of Adore Jordan today.

Razan has always believed in the power of growth, both personally and professionally. Even before Adore Jordan came to life, she consistently sought out opportunities to enhance her understanding of the tourism sector. Attending ITB Berlin was a natural step for someone who is driven to stay at the forefront of the industry. Razan’s presence at this prestigious event was a testament to her unwavering commitment to bringing fresh insights, innovative ideas, and a high level of expertise to the tourism landscape in Jordan.

At ITB Berlin, Razan immersed herself in learning about global travel trends, cutting-edge technologies, and best practices from leaders in the tourism field. This experience helped her stay ahead of the curve and fine-tune her vision for Adore Jordan, ensuring that the agency would offer unique and enriching experiences to travelers.

ITB Berlin is more than just a trade show—it’s a gathering of the world’s tourism professionals, a hub for networking, and a platform for sharing ideas that shape the future of travel. For Razan, attending ITB Berlin was not just about making business connections—it was about gaining the knowledge and inspiration to build a tourism agency that would stand out in a competitive market.